“You do not rise to the level of your goals. You fall to the level of your systems” - James Clear


How The Labels Started

In the heart of Cleveland, Ohio, is where my story begins, I learned how to navigate adversity, challenges, and struggle at a very young age. My father was tragically murdered and I was separated from my mother at the tender age of five, I was raised by the streets. Sometimes surviving on sugar sandwiches and occasionally boiling hot water to take a bath with. Eventually my Grandmother aka “Buttercup” took me in. What I didn’t know then that I know now Buttercup would become the source of all my wisdom and strength. I can remember daydreaming in my class about being a “Business Lady” but those dreams scattered quickly because where I’m from we barely lived to see sixteen-year-olds.

Little did I know one of the biggest moments of my life was right around the corner. I was about nine years old when I was asked to lead a solo in the school choir, all the other students were so afraid I thought to myself what’s the worst that can happen “I’ll do it!” I told my choir director. There is an indescribable feeling that I felt the moment he passed me that microphone, I felt afraid and fulfilled at the same time. When I opened my mouth and the words began to come out everyone was captivated not because I could sing (because I couldn’t lol) they couldn’t believe the amount of passion I had. The day of the show I received a standing ovation! But how could a fatherless, dark-skinned girl from the hood get standing ovations from strangers? I left out that event that day just to walk home to my neighborhood and face a harsh reality the #1 goal was to stay alive dreams are just something swimming in my head. My friends advised me to stay focused and get out of la la land. They reminded me all I needed to do was turn eighteen years old so I could get my own food stamps and welfare, and if I was lucky I would win the lottery and get on section 8!”


More Labels Formed

My teenage years were bittersweet I still found myself with a mic in my hand, it had transitioned from being a fear to being a newfound freedom. I hated singing, but I loved to rap it allowed me to tell my story from my point of view and I was great at it. I became one of the most sought-after female rappers in my city during that time. We opened shows for some A-List rap celebrities.

On the outside, it looked as if I was on top of the world, but on the inside, I was experiencing so much pain until I became numb to it. While I was doing shows and concerts my friends in my neighborhood were dying and going to jail at an alarming rate. I had buried more childhood friends at the age of sixteen than most people buried in a lifetime. I always knew in the back of my mind these shows can’t save me I always thought it would be me next. I woke up every day ready to die. I would just put it in my raps: my pain, my passion, and my purpose. Holding that mic in my hand show after show was the only thing that kept me alive, it gave me purpose and promise of a future. But I could never outrun death or jail if I stayed in that neighborhood. So a couple of months after my 18th birthday, I moved to Atlanta.


Disabling The Labels

I knew if I was going to EVER stand a chance of doing something great with my life I would have to change my environment. My life completely shifted when I changed my environment, I changed my mindset, and when I changed my mindset and disabled my labels ”I changed my life!! Atlanta was a dream come true for me.

I began to be in spaces and places where I was celebrated and NOT tolerated! I could have never dreamed of the life I live now. “Your gift will make room for you, and bring you before great people” When the people around me elevated so did my life. My Grandmother would always tell me “Elevation comes with separation” What I didn’t know then that I know now is that I was creating and living out my “I.M.P.A.C.T. Formula” I didn't realize I would go from a girl that used to eat sugar sandwiches and boil hot water to take a bath with to be named “The International Speaker of the Year for 2022” - by IBFLV


Life Without Labels

For over 30 years, I've gathered the wisdom born from navigating the toughest of challenges. I've stood where you stand now, grappling with the weight of uncertainty and the burden of labels imposed by not only society but also the ones you have placed on yourself. I understand, because I've been there. The only thing worse than unsolicited advice is advice from someone who’s never walked a mile in your shoes. I was put here, and went through my hardships in life, to coach you through the people, places, and things you need to disable or shift in order to create the life that you deserve. With the distinguished honor of becoming Dr. Desirae King, certified life and business coach, 5x award winning speaker "It's not just my passion—it's my life's purpose to empower you to walk in yours.


Get The BOOK: 

In this raw and gripping memoir, Ms. King unveils the trials, tragedies, and ultimate triumphs that defined her upbringing. She pulls back the curtain on a world of hardship and resilience, sharing a powerful narrative of overcoming unimaginable odds. Desirae’s journey is a testament to the strength of the human spirit and the transformative power of hope.

In this book, you will discover:

  • The most important keys to creating success in your life now!
  • How changing your outlook on life can change your outcome in life.
  • A proven formula to go from struggling to success, regardless of your environment.
  • Strategies to embrace change and overcome your deepest fears.
  • The #1 misconception about pain and how it can be a catalyst for growth.

Desirae's story isn't just about surviving; it's about thriving against all odds. Her experiences offer a blueprint for anyone seeking to break free from their circumstances and achieve lasting success. This book is more than a memoir—it's a guide to transforming your life. Learn how you, too, can turn your struggles into strengths and your pain into power. Prepare to be inspired, challenged, and changed.